Now that the Olympics have been over for a while, and the hubbub of his replacing Jay Leno is dying down, the Jimmy Fallon publicity machine now really needs to work it. The latest bit – thanks to some prodding from Rahm Emmanuel, Mayor of Chicago, was a dip in 32 degree Lake Michigan for the annual Polar Plunge, a fundraiser for Chicago Special Olympics. Happily for most, but probably not for some, they both survived, with Jimmy wearing a nice suit for his dip in the lake. The story made the Drudge Report, hit all of the news wires, and if Jimmy Kimmel thought picking up the Mayor of Toronto at the airport would get him tons of publicity, sadly Russia invading the Ukraine and an event that involved what was probably a lot of shrinkage pretty much assured a win for Fallon in this round.
But, will it result in people watching?
As great as all of the publicity is for Jimmy Fallon, and there’s a good change you’ll see coverage of it on your local news, especially if you are watching an NBC station, I don’t think it will make more people watch The Tonight Show with Jimmy Fallon. In fact, and I know I haven’t, but I wonder: Have you watched Jimmy Fallon since he took over for Jay Leno?
That’s it for this one! I’m Andy!! L8R!!!